Idea 29: The AeroShot Energy

The idea was to deliver the impact of an energy drink - caffeine and daily doses of three Vitamin Bs - without calories, and with the convenience and portability of Le Whif. The AeroShot first launched at The Lab Store in Paris in October 2011. The commercial sale and production of the product is managed by AeroDesigns, with a royalty on sales to support further idea development among artists, designers, and students around the world in ArtScience Labs.